Renowned for unrivaled quality, craftsmanship and its rich American heritage, The Frye Company wanted to create an online experience that remained true to its roots while making it quicker and easier for shoppers to find the right merchandise through its robust product catalog. The new site also boasts a vast array of meaningful, entertaining branded content including new sections such as "Frye Spotted” or "As Seen In,” which showcase how ordinary people and fashion-forward celebrities wear new Frye styles, respectively.

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