David Yurman is an iconic and highly desired luxury watch and jewelry brand. The top executives wanted to enable eCommerce, but never at the expense of diluting the brand online. To marry the best of content & commerce, David Yurman decided to re-platform from ATG (now Oracle) to CTS Platform in late 2007. The result is a best-in-class shopping experience that seamlessly infuses the brand DNA into the entire user experience, also powering cross-channel initiatives including in-store and mobile commerce and consistently delivering aggressive YOY growth of digital commerce business.

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